Imperial Fleet Services was South Africa's largest fleet management company, so it seemed natural that they should turn to South Africa's leading branding and design agency, Espiál Branding and Design.
Espiál created a dynamic solution including corporate identity, stationery rollout, website design, event launch, signage rollout and internal communication.
The design of the Eqstra logo incorporates and accentuates the amalgam of Eqstra's four primary divisions of market-leading operating brands. The divisions are easily identified by differentiation utilising the four colours that are derived from the subsidiary logo colours. |
Client:
Eqstra Fleet Management & Holdings Services Rendered:
Concept design, Strategy, Logo design,
Corporate identity |