EQSTRA LAUNCH CASE STUDY

Celebrating EQSTRA's unbundling from Imperial, as well as its listing on the JSE, we were tasked with conceptualising and managing the complete launch events. The event at Constitution Hill celebrated their business, through an interactive display of their mammoth vehicles juxtaposed with beautiful acrobatics and magnificent lighting. Laser shows, an outstanding audio visual and full production of theatrical proportions, made EQSTRA's launch one of the most memorable in its sector.

Date: May 2008

Venues: Constitution Hill & The Venue, JHB, SA

PAX: 1000

Client:
Eqstra Fleet Management
Eqstra Holdings Limited

Services Rendered:
Event Planning

HULAMIN LAUNCH CASE STUDY

To commemorate Hulamin's rebranding (from Hulett Aluminium) and its listing on the JSE , we conceptualised an event experience which took place over a two day period. Clients were treated to a lavish gala dinner on the Friday evening where the logo was revealed and celebrated through a light show, Cirque d'Soleil, and South African artists.

The staff event consisted of three concerts staggered over the day, which catered for all the Hulamin staff and their families. 7500 people were treated to a music extravaganza (with Zola as the main act), complete with a sit-down meal.

We were responsible for the complete rebranding of Hulamin, the event conceptualisation and project management, as well as the design and production of all creative elements, collateral, AV and animation graphics, etc.

Date: March 2007

Venues: Hulamin Grounds, Pietermaritzburg, SA

PAX: 400 Gala Dinner, 7500 (3 x 2500) Lunch & Concert

Client:
Hulamin

Services Rendered:
Event Planning